Is Your Audit Pricing Risk-Adjusted?

Why riskier audits should be priced higher

Risk increases price. At least, it should.

Top view of an auditor making calculations on adding machine with a sheet of paper with Audit sign in front of him and digital tablet on his left hand.

Picture is courtesy of AdobeStock

Factors that increase audit risk include:

  • Entity (audit client) that is about to be sold
  • Records not reconciled on a timely basis (including bank accounts, inventory, accounts receivable, and accounts payable)
  • Business with a high debt load and covenant violations
  • Known existence of fraud
  • Inexperienced management in a complicated business
  • Known legal proceedings against the company
  • Unusual estimates (e.g., environmental liabilities)
  • Complex transaction cycles with varied accounting systems (systems differ at each location)
  • Group audit situations with subsidiaries audited by other audit firms (especially if the components are foreign entities)
  • Entities with severe cash flow deficiencies

A Risk Perspective

Pretend, for a moment, that you are a representative of a professional liability insurance carrier, and you’ve been assigned the duty of reviewing an audit firm’s book of business. How would you rate–from an insurance perspective–audits of the following entities?

  1. The City of Perfect has a CPA as its finance director. For the last twenty years, they have received the financial reporting Government Finance Officer’s Certificate of Achievement. They have never had a significant fraud. The city’s net position is strong, and it has no debt.
  2. Shazaam, Incorporated, is a high-tech company funded with venture capital. Operations began two years ago. Shazaam has weak cash flow, but the company has successfully created one new whiz-bang product, making it a highly desirable acquisition target. Potential suitors have already made visits to the company’s headquarters inquiring about a purchase.
  3. Sterling Parts, Incorporated, sells auto parts mainly in the United States, but it also has manufacturing operations in Germany. The company has eight subsidiaries, one of which is the German production component. This entity has been cited for contaminating the Rhine river. The cost of cleanup and damages are not known. The foreign entity uses an accounting system that is entirely different from the other companies. A German accounting firm audits the manufacturing component.

Would you price the insurance for all three engagements the same? Certainly not. The City of Perfect is…well perfect. The second and third audits have risk elements.

So if we–as auditors–examine prospective audit clients purely with an eye on risk, there should be a premium (higher fee) for those with increased risk. Why? There is a higher probability that the audit firm will suffer loss. The inherent risks in examples 2 and 3 increase the chance of faulty financial reporting, which increases the possibility a suit against the audit firm.

From a project management perspective, will all three engagements take the same amount of time? Obviously no. The higher risk engagements will require more resources, effort, and time.

Risks Require More Time

You might think of the additional time element in this way:

Risk = Additional Time = Higher Price

Too often, CPA firms fish for audits without giving appropriate consideration to risk. Then, the flat fee creates pressure to ignore risks, because, after all, the audit firm wants to make a profit. It is critical that auditors incorporate a pricing premium for identified risks.

Unidentified Risks

But what about unknown risks (those that exist before starting the engagement)?

Well, that’s another story. Discovering fraud, for example, may require an expansion of the engagement scope. As with any project, when the scope increases, price increases. But the price increase is dependent upon the size and complexity of the theft. If the fraud is nominal and requires little additional time, then no price increase is necessary. But if the theft is broad and complex, a contract amendment may be needed.

Client Acceptance And Continuance

Does your firm use any type of risk score in accepting a new client or in the annual continuance decision? If yes, would you share how you do this?

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One thought on “Is Your Audit Pricing Risk-Adjusted?

  1. Charles thanks for touching this most interesting “problem.” The ridiculous audit bid low pricing has and is damaging the quality of our audits. In a significant number of situations, the choice is either perform a low quality audit or not being engaged. It is OK not being engaged for the bad audit/client; however, when the frequency is high it affects our profession. A ridiculous low pricing bid should trigger a comprehensive audit workpapers review.